BIONADE Mate Alpaka

Together with MUSCLEBEAVER, I had the chance to design and animate an alpaca character. It’s promoting the new BIONADE Mate beverages, coming in three different flavors: Mate Pure, Mate Peach, and Mate Lime.

After the character development was finished, the final alpaca was cast as a supporting actor for five different spots online. And it was spotted on poster ads throughout German cities.


bionade-alpaka-mate-chriseff-mslbvr-bloek-448×448
bionade-alpaka-mate-chriseff-mslbvr-chill-448×448
bionade-alpaka-mate-chriseff-mslbvr-streber-448×448

Character Development

bionade-alpaka-mate-chriseff-mslbvr-sketches1b-1400-BG-Color
bionade-alpaka-mate-chriseff-mslbvr-sketches3-1400-BG-Color
bionade-alpaka-mate-chriseff-mslbvr-sketches2c-1400
bionade-alpaka-mate-chriseff-mslbvr-sketches4-1400
bionade-alpaka-mate-chriseff-mslbvr-OOH-plakat-v1-1400
bionade-alpaka-mate-chriseff-mslbvr-still0-1400
bionade-alpaka-mate-chriseff-mslbvr-still1-686
bionade-alpaka-mate-chriseff-mslbvr-still2-686
bionade-alpaka-mate-chriseff-mslbvr-still4-1400
bionade-alpaka-mate-chriseff-mslbvr-loop-cutie-short-448×448

Credits

BIONADE Mate Campaign
Animation

Length
5 x 10”

Agency (Lead)
thjnk München

Agency (Concept & Design)
Sehsucht München

Client
BIONADE GmbH

Character Design & Animation
Christian Effenberger
& Musclebaver

Year
2020 – 2021

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© 2020 Christian Effenberger
Privacy Policy   ·   Legal Notice